中英互译
glocalization
英 /ˌɡləʊkəlaɪˈzeɪʃn/美 /ˌɡloʊkələˈzeɪʃn/
基本释义
- n.全球在地化；全球本土化
双语例句
- Lee believes there are three phases of globalization: globalization, localization, and "glocalization".在李银珩看来，全球化包含三个阶段：全球化、本土化以及“全球本土化”。
- Glocalization is a combination of "globalization" and "localization" and is the traditional approach adopted by multinationals.“全球本土化”是“全球化”与“本土化”的结合，是跨国公司的惯用方式。
网络短语
- parallel glocalization平行的全球在地化
英英释义
- Glocalization (a portmanteau of globalization and localization) is a term denoting the adaptation of a product or service specifically to each locality or culture in which it is sold. It is similar to internationalization.
词源
- glocalization全球本土化来自globalization和location的合成词。