electric moment

'One of the core features of the project is to show that an electric vehicle does have the range and capacity to be a lot more like a normal driving vehicle than people expect at the moment,' he said.

Measuring the electric dipole moment, then, is the sort of thing that really floats physicists' boats.

BMW's electric cars are confined to its new I sub-brand for the moment, but a hybrid BMW 5 series and a 3 series will come to market this year and next.