中英互译
brand extension
美 /brænd ɪkˈstenʃn/
基本释义
- 品牌延伸：利用现有品牌名称推出新产品或服务的过程。
双语例句
- The next part discusses why we should use brand extension.本文的第二部分论述了为什么采用品牌延伸战略。
- Brand extension is an important strategy for enterprises to develop market.品牌延伸是企业开拓市场的重要营销策略。
- The higher credibility of core brand, the higher brand trust for brand extension.母品牌的可信性愈高，愈信任该品牌延伸。
网络短语
- Brand extension strategy品牌扩展策略；产品线扩展策略；品牌延伸策略
- Brand extension brandstretching品牌延伸
- Composite Brand Extension合品牌延伸；混合品牌延伸
- Evaluation of Brand Extension品牌延伸评价
- the pointed brand extension有针对性的品牌延伸
英英释义
- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.