中英互译
brand equity
美 /brænd ˈekwəti/
基本释义
- 品牌资产：品牌本身的价值；知名品牌名称的社会价值。
双语例句
- David Fowler: science brand equity is the value science brings to a brand.大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
- Data equity, to coin a phrase, will become as important as brand equity.数据资本(自造一个词汇)将和品牌资本一样重要。
- The brand equity concept means that brands are worth monetary value to companies.品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
网络短语
- Brand Equity Engine品牌资产引擎；引擎模型；擎模型
- customer-based brand equity基于顾客的品牌资产；品牌资产；资产价值概念；模型
- Managing Brand Equity管理品牌资产；管理品牌权益
- Brand Equity Ten十要素模型；品牌资产十要素；要素
- brand equity interests品牌股本权益；品牌定位；品牌资产的利益；中国的品牌
英英释义
- Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.