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ambush marketing

  • 埋伏营销：一种营销方式，公司试图通过将其产品与公共活动（如重大体育赛事）联系起来进行广告宣传和推广，而无需支付独家赞助商所需支付的费用。

双语例句

  1. Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.
    埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。
  2. This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.
    这仅仅是在本届欧洲杯上考文垂大学商学院所确认的18种“伏击营销”例子中的一个。
  3. Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.
    埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。

网络短语

  • The Ambush Marketing Toolkit
    埋伏式营销
  • anti-ambush marketing program
    反隐性市场计划

英英释义

  • Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.Jacqueline A.